Today PrestaShop is one of the most popular CMS in the world, where more than 270,000 online stores successfully operate. Over 3,500 downloads per day, translation into 60 languages of the world, a convenient administrative panel interface, a multifunctional basic “box” - this and much more allows PrestaShop to occupy a leading position in the European market.
The specialized e-commerce engine is freely available, you can download it, install it, and then use the basic functionality, which includes:
- The ability to create your own product catalog;
- Entry of individual attributes and characteristics of goods;
- Filter system;
- Monitoring system for the quality of the online store;
- Built-in smart search;
- Multilingual, multicurrency and multi-store;
- Residue control system;
- Shopping cart and delivery methods;
- Embedded analytics systems;
- Online advertising and marketing tools;
- Parameter block for SEO-specialist;
- Full customer service;
- Motivational system for workers;
- Basic design;
- Debugged system of notifications about online store processes;
- Ability to auto update the engine with the release of the new version.
You can always expand the “package” received at the start - change the design (theme) of the online store or add functionality by purchasing a module on Addons PrestaShop for a nominal fee.
Summing up, we can safely say that PrestaShop is a stunning constantly updated website management mechanism for small and medium business owners, with which you can create an online dream store.