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The category is dedicated to exploring the intersection of two critical elements of e-commerce: search engine optimization (SEO) and content management systems (CMS), specifically PrestaShop. PrestaShop is a widely used open-source CMS platform that allows online retailers to easily manage their online stores, from product listings to order fulfillment. However, having a well-designed website is not enough to attract traffic and sales. SEO plays a critical role in making sure your site appears on the first pages of search engine results and attracts the right audience. In this category, readers can learn about the latest SEO strategies and best practices specific to PrestaShop. Topics may include keyword research, page optimization, technical SEO, link building and content marketing. In addition, the category can explore how various PrestaShop features, such as custom URL structures and product tags, can be used to improve search engine rankings.