E-commerce is rapidly evolving, and for online store owners, it’s essential not only to attract customers but also to understand their behavior on the site. Yandex Metrics provides a powerful tool for analyzing user actions, which can significantly enhance your business results.
What is E-commerce?
E-commerce encompasses all types of trading and services conducted via the internet. This can include selling products, providing services, and various forms of customer interaction. To succeed in this field, it is necessary not only to present your products well but also to have the ability to analyze how customers interact with your site.
Yandex Metrics: Why Is It Important?
Yandex Metrics is a free tool that allows you to collect and analyze data about visitors to your site. The main goal is to improve the effectiveness of advertising campaigns and increase conversions. Here are some of the capabilities that Yandex Metrics offers for e-commerce:
-
Detailed Analysis of Products and Orders: We can see which products are the most popular and analyze the average order value and conversion rates. This allows us to optimize the product range and better plan inventory.
-
Time to Purchase: By examining how much time customers spend before making a purchase, we can better understand which factors influence the decision-making process.
-
Analysis of Advertising Channel Effectiveness: Yandex Metrics helps evaluate which advertising campaigns yield the highest profits, enabling more effective budget allocation.
-
Understanding the Audience: With Yandex Metrics, we can identify the most financially viable audience segments and tailor our offers accordingly.
Integrating Yandex Metrics into PrestaShop
To fully leverage the capabilities of Yandex Metrics in your PrestaShop online store, we have developed the "Yandex Metrics E-commerce" module. This module provides a simple integration that allows for data collection without the need for programming skills.
Advantages of the "Yandex Metrics E-commerce" Module:
-
Ease of Installation: The module is easy to install and configure, allowing you to focus on business development rather than technical details.
-
Data Collection on Products and Orders: The module automatically sends data on viewed products, orders, and items added to the cart, significantly simplifying analysis.
-
Support for Current Standards: The module meets the latest requirements and updates from Yandex Metrics, ensuring reliable operation.
We can check out the module at the following link: Yandex Metrics E-commerce – Module for CMS PrestaShop.
Using Yandex Metrics in e-commerce is key to understanding customer needs and optimizing business processes. By installing the "Yandex Metrics E-commerce" module, you will gain access to powerful analytical tools that can help you not only attract new customers but also retain existing ones.
We would love to hear your experiences! Please share in the comments: have you used e-commerce metrics? How have they helped your business?
Module >
