In this case study, we highlight the launch of an online store for Korean cosmetics built on the PrestaShop CMS. The store features a clean and attractive design, a thoughtful user experience (UX), a modern user interface (UI), and a set of technical solutions tailored for both shoppers and business owners.
🎯 Project Goals
The main objective was to create a universal, visually pleasing store where users can easily find and buy products, while administrators can efficiently manage inventory, promotions, and customer relations.
🔧 Why PrestaShop?
PrestaShop is one of the world’s most popular open-source eCommerce platforms. It provides powerful features out-of-the-box, high flexibility, a large developer community, and a modular architecture for customization.
For this project, we chose a flagship theme known for its modern design, responsive layout, and fast loading times. This allowed us to launch a professional-looking store without the need for a full frontend overhaul.
🛍 Key Features
Multistore
The multistore feature lets you manage multiple online shops from a single PrestaShop admin panel. This is ideal if you want to:
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operate stores on different domains (e.g., .ru and .kz),
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run multiple brands,
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separate retail and wholesale storefronts.
In this project, multistore was used to enable future market expansion through localized versions of the shop.
Multilingual Support
Multilingual capabilities are one of PrestaShop’s strongest advantages. The store supports multiple languages, making it accessible to a wider audience. Everything from product names to banners is localized accordingly.
🎨 Design & UX
The store’s visual design is one of its core strengths. The light, airy color palette matches the Korean cosmetics theme perfectly, highlighting purity and freshness.
The site includes:
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a well-structured category tree,
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beautifully styled product pages,
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a homepage with easily editable sliders and banners.
Even first-time visitors can navigate the site intuitively — everything is where it should be.
🧩 Key Modules Used
Login and Registration via Phone Number
This module simplifies the login process. Customers can sign in using their phone number. It’s especially valuable for mobile-first users.
Bonus (Cashback) System
This module enables flexible rules for issuing and redeeming bonus points. It's a powerful tool for increasing customer loyalty and encouraging repeat purchases.
🔨 Additional Development
Beyond core setup and module installation, we also implemented several customizations tailored to the client's needs:
📈 Results
The final result is a modern, fully functional, and visually appealing online store that met and exceeded the client’s expectations:
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Beautifully organized product catalog.
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Smooth checkout and shopping experience.
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Clear and intuitive navigation.
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Seamless module integrations that boost customer satisfaction.
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A reliable technical foundation that allows for future growth and feature expansion.
Even a well-developed store is only the first step. Success in eCommerce doesn't come automatically after launch. It requires strategic planning, ongoing content creation, SEO, marketing campaigns, analytics, and constant user experience improvements.
A clean interface and strong technical foundation are the base, but building a commercially successful store demands continuous effort and smart business decisions.
Planning to launch your own online store? Let’s do it right. We’ll help turn your idea into a live, scalable, and profitable eCommerce business.
View the store >
