Introduction
In 2020, Lux Postel, a home textile company based in Saint Petersburg, approached us with a request to upgrade their online store. The store was running on PrestaShop with a theme based on Elementor and contained over 16,000 products, which led to significant server load. Customers were experiencing performance issues and technical errors, requiring immediate action.
Our goal was not only to update the platform but also to optimize the website for fast and stable operation under high traffic loads.
Project Goals
The main goals of the project were:
- Update the theme and PrestaShop to improve stability and speed.
- Fix technical errors that were appearing on the website.
- Add functionality to expand the management capabilities of the store.
- Ensure seamless operation under high traffic loads.
Development and Implementation
Choosing a New Theme and Expanding Functionality
The client chose the Fashion Store theme, originally designed for fashion retail, but it was also a great fit for the textile industry. The theme provided a modern, user-friendly interface that enhanced the customer experience.
Link to the theme:
To expand the store's functionality, we implemented the following modules:
- Additional Product Fields — to display unique product characteristics. Additional Fields Module
- Robokassa Module — for easy and secure payment processing. Robokassa Module
- Telegram Notifications — to receive timely updates on orders and other events. Telegram Notifications Module
- Customer Status and Group Discounts — for automating discount systems and managing customer groups. Customer Status and Discounts Module
- Yandex Metrica E-commerce — for advanced analytics on user behavior. Yandex Metrica Module
- Bonus and Cashback System — to enhance customer loyalty. Bonus System Module
Updating PrestaShop and Migrating to a New Hosting Provider
One of the key tasks of the project was updating PrestaShop to the latest version. We fixed existing technical errors and conducted thorough testing to ensure stable operation. As we recommend to all clients, it's crucial to keep PrestaShop up to date to maintain both performance and security.
We also migrated the site to a more powerful hosting provider — SprintHost, which significantly improved page load times and the store's ability to handle heavy traffic.
Results
Thanks to the improvements made, Lux Postel's online store now handles high traffic loads with ease, operates faster, and offers enhanced functionality for both customers and administrators. The client has noted significant improvements in website performance and usability.
We thank the Lux Postel team for their patience and active involvement throughout the project. As a result of our joint efforts, the site continues to successfully sell high-quality home textiles.
Conclusion
High-traffic online stores with large product catalogs require careful tuning and optimization. Our experience with Lux Postel showed that regular platform updates and the introduction of new features not only help cope with heavy traffic but also improve the user experience.
How do you manage high traffic on your websites? Have you worked on projects with tens of thousands of products? Share your experience in the comments — we’d love to hear your insights and approaches to optimization!
Online store Lux Postel >
