"As you name the ship, so it will float", and in SEO-optimization, what meta-tags you compose - you will receive such traffic.
In this article, we will tell you how to write the correct meta tags for an online store and what you should be guided by.
If the site is designed for a Russian-speaking audience, then we open a service for collecting query statistics from Yandex called Wordstat and start collecting semantics (after selecting the desired region).
If your target audience is not Russian-speaking, we suggest using keyword planner from Google Ads or other popular services.
For each page of our site, we will select 5-7 key queries that most accurately describe its content. We will distribute them in a table in descending order of frequency.
Based on them, we will compose the Title. We will place the most high-frequency and significant keys at the very beginning, which will allow them to be shown in the search results primarily for these queries. Recall
the optimal length of the meta tag should be 45-70 characters.
Next, let's move on to Description. It is worth briefly describing the product and the benefits of the company here. It will not be superfluous to supplement the description with keywords. The length of the meta tag is standard from 90 to 160 characters.
Finally, let's turn to H-1. This meta tag characterizes the main content of the page, thereby setting its title. Optimal would be H-1, consisting of 1-3 characters.
Now all that remains is to enter this data through the admin panel. Click on the item "Store parameters", select "Traffic and SEO". In this section, we can optimize the home and technical pages of the site.
Catalog pages are optimized in the "Catalog" -> "Categories" item. A certain category is selected and the meta tags themselves are already added to it.
