Basic Website SEO Optimization

What is Basic SEO Optimization for a Website

Basic SEO optimization is a set of initial tasks that prepare a website (or online store) for promotion in Google.

It includes setting up indexation, meta tags, site structure, and fixing technical errors. This is the foundation without which a site cannot consistently receive organic traffic.

Why Basic SEO Optimization is Needed

Even a good online store may not attract clients without SEO. The main problems are:

• Pages are not indexed
• There are technical errors
• The site does not match search queries

Basic SEO optimization helps to:

• Set up proper indexation
• Improve search rankings
• Increase traffic
• Prepare the site for further promotion

Who the Service is For

Basic SEO optimization is suitable for:

Service Websites and Companies

Corporate sites, landing pages, business card sites.

Online Stores

Where duplicates, filter errors, and structural issues often occur.

New Websites and Online Stores

To establish a correct SEO foundation from the start.

Websites and Stores Without Previous SEO

If no optimization has been done before.

What’s Included in Basic SEO Optimization

SEO Audit

Checking technical condition, indexation, errors, and duplicates, with subsequent recommendations.

Technical Optimization

• Creating robots.txt
• Generating the sitemap (sitemap.xml)
• Checking SSL certificate
• Setting up redirects from WWW
• Configuring 404 error page response
• Checking server response codes
• Removing duplicate pages
• Verifying correct URLs

Analytics Setup

• Installing Google Analytics
• Setting up key goals in Google Analytics
• Connecting Google Search Console

On-Page Optimization

• Adding Title and Description for main pages
• Analyzing H1–H6 headings structure
• Checking ALT and Title attributes for images
• Recommendations for optimizing text and product pages
• Checking for microdata/schema markup
• Verifying presence of favicon

Page Speed

• Speed audit
• Checking mobile responsiveness
• Evaluating image optimization

Off-Page Optimization

• Recommendations for external optimization

SEO for PrestaShop Online Stores

• Optimizing categories and product pages
• Configuring filters and pagination
• Removing duplicate pages
• Improving catalog structure

This is important because online stores have complex structures and higher technical risks.

What the Client Gets After Basic SEO

After basic SEO optimization, the site:

• Is correctly indexed
• Has technical errors resolved
• Receives optimized pages
• Is ready for further promotion

As a result, visibility in search engines increases, providing a foundation for traffic growth and lead generation.

Basic SEO optimization is a mandatory step for any website or online store.

It creates a foundation without which effective promotion and stable growth in search rankings and business results are impossible.