PrestaShop is a powerful platform for building online stores, offering a range of tools for effective promotions and sales events. In this article, we will explore the built-in marketing features in PrestaShop and how they can be enhanced with our modules to make your store’s marketing even more effective.
Built-In Marketing Tools in PrestaShop
PrestaShop provides essential tools to create discounts, sales events, and promotions. Here are the key features:
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Coupons and Discounts
PrestaShop allows you to create coupons and promo codes for various purposes, such as seasonal sales, discounts on specific products or categories, free shipping, and special offers for customers. Customizable coupons help attract new customers and encourage existing ones to make repeat purchases. -
Product Promotions
In PrestaShop, you can easily manage discounts and special offers for individual products, categories, or the entire catalog. This system allows you to highlight discounted items by marking them directly on the product card. This functionality is especially useful for organizing seasonal sales when customers expect major discounts and exclusive deals. -
Email Marketing (Email Collection for Campaigns)
PrestaShop gathers customer email addresses, which can then be used for email marketing campaigns through integration with external email marketing services. This enables you to send informational emails about new products, promotions, discounts, and special offers, helping maintain contact with customers and encouraging purchases through additional communication channels.
Enhanced Features with Our Modules
While PrestaShop’s built-in tools are effective, they can be significantly enhanced with additional modules. Our modules will help you boost your marketing strategy, attract more customers, and increase customer loyalty. Here’s how each of our modules can improve your store’s marketing capabilities.
1. Bonus Cashback System Module
Bonus Cashback System is a powerful loyalty program that enables you to build an advanced bonus system. Key features include:
- Creating a Bonus Account for Customers: Each customer is automatically assigned a bonus account upon registration, allowing them to accumulate points.
- Points for Various Actions: Points can be awarded for purchases, registration, first order, referring a friend, newsletter subscription, and on the customer’s birthday. Custom bonuses can also be set for special events.
- Customer Notifications: Customers receive notifications about bonus points earned or redeemed via their account email. The product card shows the number of points available for each purchase.
- Tracking the Bonus Account: Customers can view their points in a dedicated “Bonus Account” section in their profile and use these points for purchases.
This module increases customer motivation to shop more often, thereby enhancing loyalty.
2. Affiliate Platform Module
Affiliate Platform helps attract customers through affiliate marketing and partnerships with influencers:
- Generating Affiliate Links: Store owners can generate affiliate links for influencers, who will earn a commission from sales made via their recommendations.
- Partner Dashboard: Partners have access to a personalized dashboard with statistics on orders, clicks, and transactions via their links.
- Flexible Management for Store Owners: Store owners can set the commission percentage for partners and manage payouts. Information about affiliate program orders is displayed in the order details.
- Easy Link Creation: Partners can create links directly from product pages, making the process simple and encouraging participation.
With this module, you can reach new audiences and increase sales by engaging bloggers and partners to promote your products.
3. Customer Status and Group Discount Module
Customer Status and Group Discount allows you to manage customer groups and statuses flexibly:
- Automatic Status Promotion: The module automatically upgrades a customer’s status when they meet specific purchase thresholds, simplifying loyalty program management.
- Setting Transition Thresholds: You can set minimum and maximum thresholds for each level, offering customers unique discounts and conditions based on their activity.
- Displaying Customer Status: The customer’s current status is displayed both in their profile and in the cart, motivating them to make more purchases to reach the next level.
This module allows you to segment customers, offer them personalized discounts, and increase their engagement with your store.
PrestaShop provides essential marketing tools for creating promotions and loyalty programs, helping to attract customers and retain their interest. With additional modules like "Bonus Cashback System," "Affiliate Platform," and "Customer Status and Group Discount," you can make your store even more attractive to customers, enhance loyalty, and increase sales.
Using advanced marketing tools in PrestaShop, especially with our modules, helps create a powerful and attractive online store.
If you have questions or want to learn more, feel free to leave comments—we’ll be happy to answer and help you find the right solutions!
