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A/B testing (or split testing) is a method of evaluating the effectiveness of changes in your online store by...
Email campaigns are a powerful tool for boosting sales and retaining customers. However, success depends on a...
Every online store owner has faced the issue where customers add items to their cart but never complete the purchase.
The scarcity effect is a psychological phenomenon in which a limited resource makes it more desirable.
Color is a powerful tool that helps eCommerce stores capture attention, evoke emotions, and boost sales.
Managing your Product Catalog
The foundation of a PrestaShop site is its catalog, which contains products and product categories. Building and improving your catalog is the main way you will make your website live in the eyes of the customer. This is where your shop becomes a reality, creating content, and thus giving value to your online presence.
PrestaShop is a popular platform for creating online stores, but its standard product import tool has several...
PrestaShop offers entrepreneurs a wide range of possibilities for managing their product catalog.
In the previous articles of our catalog management series, we covered the basics of managing products and categories....
Continuing our series on catalog management in PrestaShop, this article will discuss the process of managing product...
Continuing our series of articles on catalog management in PrestaShop, today we will take a detailed look at managing...
Categories play a crucial role in organizing products on your site, making navigation easier for customers. In...
Continuing our series on managing the product catalog in PrestaShop, we delve into one of the most important aspects...
Managing a product catalog is one of the key aspects of running any online store. In PrestaShop, one of the most...