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For many years, almost every PrestaShop store started from the same foundation — the standard Classic theme.
The standard PrestaShop product page does not always provide enough flexibility for selling additional services,...
Search on the internet is gradually becoming more than just a list of links. Users increasingly formulate complete...
In an online store, it is important not only to bring customers to the right page, but also to help them quickly...
A customer opens an online store, types a product name with one incorrect letter and receives an empty results page.
Articles
A collection of articles, tutorials and guides on the popular PrestaShop content management system. Whether you're a beginner or an advanced user, you'll find plenty of information about PrestaShop's features, functions, and customization. From setting up an online store to optimizing your site for search engines, these articles will help you get the most out of PrestaShop. You'll also find tips and tricks for managing your store, boosting sales, and keeping up with the latest ecommerce trends. Whether you are looking to start a new online business or expand an existing one.
Every online store owner has faced the issue where customers add items to their cart but never complete the purchase.
The scarcity effect is a psychological phenomenon in which a limited resource makes it more desirable.
Color is a powerful tool that helps eCommerce stores capture attention, evoke emotions, and boost sales.
Modern online stores face increasing competition and the need to quickly adapt to market changes. To stay ahead,...
Omnichannel is a customer interaction model where all sales and communication channels are interconnected into a...
A loyalty program is a powerful tool for boosting sales and retaining customers. In PrestaShop-based online stores,...
In the era of online shopping, dropshipping has become a popular business model, allowing entrepreneurs to open...
Creating a customer profile (or Buyer Persona) is a key step in developing an effective online store. It’s a detailed...
Creating an online store is a complex process that requires attention to detail. In this article, we will discuss the...
Negative reviews are a reality every online store faces. Even the best service cannot completely avoid criticism.
Content marketing is a powerful tool that helps online stores attract customers, increase sales, and build loyalty.
Web3 is a new stage in the development of the internet, built on decentralized technologies such as blockchain,...