Managing Product Catalog in PrestaShop: Product Page

Continuing our series on managing the product catalog in PrestaShop, we delve into one of the most important aspects – the product page. In previous articles, we discussed how to create categories and organize products. Now it's time to take a closer look at how to work with the product page to effectively present your products to customers.

Introduction to the Product Page in PrestaShop

The product page in PrestaShop is the central hub for managing all the information about your products. It provides a variety of tools and settings that help make your products attractive and easily accessible to customers.

Key Elements of the Product Page

1. Basic Product Information:

   • Product Name: This is the title of your product that will be visible to customers on the store page. Choose a name that accurately reflects the essence of the product and attracts attention.
   • Short Description: A brief annotation that appears in product lists and quick views. This information should be concise and informative to engage potential buyers.
   • Description: The full description of the product where you can detail its features, benefits, and specifics. Here, you can use HTML to format text and add images.

2. Categories and Associations:

   • Categories: Select one or more categories to which the product belongs. This helps customers easily find the product while browsing your store's catalog.
   • Tags: Keywords or phrases that help improve the product's searchability on the site and attract the target audience.

3. Prices and Taxes:

   • Pre-tax Price: The base price of your product.
   • Price with Tax: The final price of the product, including all applicable taxes. PrestaShop can automatically calculate taxes based on the store's settings.
   • Special Prices: The option to set discounts or special offers for specific customer groups or for a limited period.

4. Quantity and Availability:

   • Stock Quantity: The current inventory level of the product. This parameter helps manage stock and prevent overselling.
   • Minimum Quantity: The minimum quantity that a customer must order. Useful for wholesale transactions.
   • Notification Options: Settings for stock notifications to inform customers when a product is back in stock.

5. SEO (Search Engine Optimization):

   • Meta Title: The title that will appear in search results. It should be appealing and include keywords.
   • Meta Description: A brief description for search engines to help improve the visibility of your product.
   • Meta Keywords: A set of keywords to help your product appear in search queries.
   • Friendly URL: A readable URL that is easy to remember and manually enter.

6. Images:

   • Product Images: Upload multiple images of the product for better visualization. It is important to use high-quality images that show the product in detail.

7. Suppliers and Manufacturers:

   • Suppliers: Information about the product's suppliers, which is important for inventory and logistics management.
   • Manufacturers: Information about the product's manufacturers, which can increase customer trust, especially if the brand is well-known.

8. Additional Options:

   • Customization: Setting up personalized options for products, such as engraving or text fields for input.
   • Downloadable Files: Adding files that customers can download after purchase, such as manuals or certificates.

Conclusion

The product page in PrestaShop offers a wide range of options for configuring and managing your products. Proper use of these tools will help make your products more attractive and accessible to customers, which in turn will positively impact your sales and the success of your online store.