Today, it’s impossible to imagine an online store without integration into external platforms where customers search for and compare products. One of the most popular services is Yandex.Products. This is a specialized search engine that allows users to find the right product, compare prices and features directly in the search results, and then proceed to the online store to purchase.
To make your store visible in this search, Yandex requires an up-to-date YML feed — a special file containing product information such as title, price, description, discounts, stock levels, and other attributes. This feed ensures your assortment is displayed correctly in search and helps attract more buyers.
🔑 Why is the YML feed so important?
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📌 Visibility in search — products from the feed appear in Yandex.Products and become accessible to millions of users.
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📌 Data accuracy — prices, discounts, and stock availability are updated automatically.
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📌 Comparison and choice — customers can view product details and compare your offer with competitors.
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📌 Sales growth — the more platforms your products appear on, the higher the chance of conversion.
⚡ Our YML Feed Generation Module for Yandex.Products
To make product export simple and convenient, we developed a module that automates YML feed generation for your store.
Module Features
✅ Dynamic generation (online mode)
The feed is generated “on the fly” via a unique link. Perfect for smaller stores where up-to-date information is crucial.
✅ Static file generation
The feed is created on schedule (via Cron) and stored on the server. Ideal for large stores with tens of thousands of products.
✅ Manual generation
Update the feed manually in just a couple of clicks directly from the admin panel.
✅ Batch processing
Even with a large catalog, the module generates the feed in parts, preventing server overload.
✅ Promo codes and discounts support
All promotions and discounts related to products are included in the feed, making them more attractive to customers.
✅ Export of combinations and attributes
All product variations (e.g., size, color) are displayed in the feed.
✅ Flexible configuration
Disable unnecessary elements and adapt the feed to your store’s needs.
🎯 Who is this module for?
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Small stores that need an always up-to-date feed with minimal effort.
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Large e-commerce sites (50,000+ products) that want to avoid server overload.
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Businesses actively using discounts and promo codes.
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Anyone looking to increase sales and improve product visibility on Yandex.
Products in Yandex Search are an additional sales channel and a way to attract new customers. Our YML feed generation module makes the export process as simple, automatic, and flexible as possible.
If you want your products to be where people are searching for them — install the module and set up the feed in just a few minutes.
Get module >
