Email is a crucial element of communication between an online store and its customers. In PrestaShop-based online stores, it is particularly important to verify customer emails before registration. In this article, we will discuss the purpose of email verification and why it is essential for online stores.
Why Verify Email?
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Eliminating Fake Registrations and Bots
Email verification ensures that the customer uses a real email address. A verification email with a confirmation code is sent to the customer, which they must enter on the site. This prevents the creation of fake accounts and bot registrations.
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Enhancing Security
Email verification helps secure your online store. Only real users can complete registration, reducing the risk of fraud and unauthorized access.
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Improving Database Quality
Using verified email addresses improves the quality of your database. This is crucial for subsequent customer interactions, marketing campaigns, and providing quality service.
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Reducing Spam Levels
A clean email database is the key to a successful email marketing campaign. Email verification helps exclude non-existent or incorrect addresses, reducing the likelihood of your emails ending up in spam.
Importance of Email Verification for a PrestaShop Online Store
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Increasing Conversion Rates Correct email addresses allow you to quickly and effectively communicate with customers, increasing the chances of successful sales.
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Reducing Returns and Order Cancellations When customers receive timely notifications about their orders, the likelihood of returns and cancellations significantly decreases.
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Improving Service Quality Verified email addresses ensure reliable communication with the customer. This is particularly important for order confirmations, shipping status updates, and providing other critical information.
Our Email Verification Module
To address the need for email verification before registration, we offer our module for PrestaShop CMS — Email Verification Pro.
Advantages of our module:
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Automatic Verification The module automatically sends a verification email with a confirmation code to the provided email address during registration.
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Notifications If the email address is incorrect, the customer immediately receives a message requesting the correct address.
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Integration The module easily integrates into your PrestaShop online store and requires no special skills for installation.
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Enhanced Security Protects your store from fake registrations and reduces the risk of fraud.
Using our Email Verification Pro module can significantly improve customer service quality, reduce registration errors, and increase trust in your online store.
