At the end of 2023, Google Play introduced important changes that impacted mobile developers, especially those with personal accounts. Under the new rules, developers who registered their accounts as individuals must now have at least 20 independent testers review their apps before publishing. This has made it significantly harder for solo developers and small teams to release new apps.
One of the most effective solutions to this issue is registering a developer account as a business entity, such as a company or individual entrepreneur (IE). A key element for this is obtaining a D-U-N-S number.
What is a D-U-N-S number?
The D-U-N-S (Data Universal Numbering System) is a unique nine-digit identifier assigned to business entities by Dun & Bradstreet. It is widely used for verifying businesses internationally, helping to confirm their credibility and legitimacy.
For mobile developers, a D-U-N-S number is required when registering a Google Play account as a business. This number helps verify that the app is being released on behalf of a registered entity, avoiding the complications associated with personal accounts.
Why mobile developers need a D-U-N-S number?
Starting in late 2023, Google Play implemented stricter requirements for developers with personal accounts. To publish a new app, developers must have it tested by at least 20 independent testers. This presents a significant hurdle for small teams or solo developers.
By registering as a business or individual entrepreneur with a D-U-N-S number, developers can avoid these testing requirements and simplify the publishing process.
How to get a D-U-N-S number?
Obtaining a D-U-N-S number is free and straightforward. You can apply for one through Dun & Bradstreet's website. The process usually takes a few days, after which you can use the number to register a developer account on Google Play as a business entity.
To apply for a D-U-N-S number, visit the Dun & Bradstreet platform.
If you need detailed instructions on how to get a D-U-N-S number, you can refer to this Habr article for step-by-step guidance.
Our recommendation
We recommend developers registering new accounts on Google Play do so as a business entity or IE with a D-U-N-S number. This will save time and help bypass the complexities of app testing, making the publishing process easier and faster.
Share your thoughts in the comments about how you're handling Google Play's new requirements. Have you faced the challenge of getting your app tested by 20 testers? How are you managing app submissions from personal Google Play accounts?
