The default checkout process in PrestaShop often becomes a reason for cart abandonment. Excessive fields, complex step structure, and unnecessary data input reduce conversion rates and increase the number of incomplete purchases.
In this article, we explain how to optimize the checkout process, reduce the number of steps to payment, and improve usability without breaking the core business logic of the platform.
Why the Default Checkout Reduces Conversions
Many online stores face similar issues:
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Too many required fields
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Complicated multi-step structure
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Full page reloads during checkout
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Address required even for in-store pickup
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Slow flow when purchasing a single product
Every extra step increases the probability of abandonment — especially on mobile devices.
A Modern Approach to Checkout Optimization
Large marketplaces follow a simple rule: fewer steps mean higher conversion.
An optimized checkout model is based on three principles:
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Minimal number of steps
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Only relevant fields displayed
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No full page reloads
This logic is implemented in the Ewonta fast checkout solution for PrestaShop.
Delivery Scenarios Without Unnecessary Fields
Instead of a complex structure, customers see three clear delivery options:
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In-store pickup
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Courier delivery
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Pickup point
If a customer selects in-store pickup, no address input is required — only recipient details.
For courier or pickup point delivery, only relevant fields are displayed.
This reduces form length and simplifies the buying process.
Dynamic Checkout Without Page Reload
A modern checkout must feel seamless.
All actions — delivery selection, price updates, data input — are processed dynamically without full page reloads. This:
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Speeds up checkout
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Improves user experience
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Reduces technical friction
Faster Single-Product Purchase
The “Buy Now” button on the product page allows customers to skip the cart and go directly to checkout.
This approach is especially effective for impulse purchases and mobile traffic.
Address Autocomplete Integration
Integration with address suggestion services improves:
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Data accuracy
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Checkout speed
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Standardization of address input
This reduces delivery errors and unnecessary customer support communication.
Flexibility Without Breaking PrestaShop Logic
When optimizing checkout, it is critical to preserve platform business logic.
Cart rules, pricing calculations, order statuses, and core processes remain fully compatible.
Additional configuration options include:
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Restrict checkout to registered users
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Mandatory phone number field
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Flexible settings for different business models
Checkout optimization is not just a design improvement — it directly impacts conversion rate and revenue.
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